5 Successful Social Media Campaigns You Can Learn From | DMI How can I do this myself? If you are going to an agency, this is the part of the brief … Not only does this campaign make you want to cry happy tears, it hits the ground running by treating Batkid Begins at the same level as a blockbuster movie premiere. . Then, it gave their customers an opportunity to show off their own sense of style (and maybe even win some great prizes). while (c.charAt(0)==' '){c = c.substring(1,c.length);} The secret to making your next creative project a success—whether you need a new logo, website, video, marketing campaign, or eBook—starts with a thorough and well-thought-out creative brief. Market research and careful audience analysis can reveal key insights into consumer behaviors, such as the fact that many consumers believe that so-called healthy cookies do not taste as good as their high-calorie, suga… How can I do this myself? This campaign works because Urban Decay leveraged the attention people were already paying toward a major event. Get inspired with 24 creative social media campaign examples (and three free templates to turn your inspiration into results): How to Crush Social Media Campaign Planning. Why did this campaign work: Eggo tapped into the popularity of Stranger Things and ran a campaign that interacted with their audience and encouraged the Stranger Things fandom love of Eggos. Honey Bunches of Oats wanted to connect to fans over Mother’s Day, so they created a series of boards that users could make their own Mother’s Day card with. McDonald’s sent fun tweets like the one above each time a competitor ran a Super Bowl ad. Boil it down to the basics. One thing that you should include in your marketing brief is a brief background of the company and product and/or service you offer. 1. Success! on Tuesday, November 24, 2015. Hi! The Product. Look for influencers that would help show your audience how they can reach their aspirations with your product. Run a contest that allows your audience to influence something your business does. #tweetingbra, — TweetingBra (@tweetingbra) December 1, 2013. Making a simple (but relatable) analogy, the briefing is the treasure map that creative people follow. } Users had to post photos of themselves wearing Anthropologie clothes with the hashtag #AnthroOpenCall. #AnthroOpenCall (photo by @vanessapaxton), A post shared by Anthropologie (@anthropologie) on Aug 13, 2014 at 3:10pm PDT. It helped followers create their Mother’s Day card (which they needed to do anyways) in a way that was fun and free. The key consumer insight demonstrates a clear understanding of the consumer’s general behaviors, beliefs, and attitudes as they relate to the message topic. Qdoba may have just let them choose their favorite cheese dip, but it’s the fact that they were willing to listen that made the difference. It harnesses the emotions of those who see these posts and draws them into a human moment. You sit down to plot it out and wait for the spark of inspiration to hit you. Think how your campaign can exist on social media while keeping your brand and message prominent, but not overwhelming, to a user. Next, define how you want to be presented with social media reports. . Why did this campaign work: Super Bowl advertising is all about standing out from the crowd which means that companies usually go bigger every year. A creative brief is commonly used in advertising and design agencies as the ‘what’ and the ‘how’ of a marketing or advertising campaign, and guides the creation of communication tools such as advertisements, websites, and videos. Handing off your social presence to an influencer or celebrity with a massive, active audience is a prime way to get your brand in front of some new faces, as well as inject a new voice into your account if you feel you’re running short on social media post ideas. Applebees used their Instagram account to share fan generated content with the hashtag #fantographer. Eleven (a character on the show) loves Eggo and with the premiere landing on Halloween, Eggo went all out, retweeting people with the frozen waffle boxes, sharing hints about the show and posting recipes for different waffle concoctions. Concentrating first on the reaction … } 93% of marketers are seeing results from user generated content. Find Your Goal; The first and most important of the graphic design tips when creating social media content, and all of your digital marketing content, is that you need to have a goal. Show the kinds of results your product can produce. This campaign works because of its competitive element and high reward. A post shared by RYU Apparel Inc. (@ryu_apparel) on Nov 24, 2017 at 2:47pm PST. All How can I do this myself? Figure out what type of message you want to send and keep it consistent across every piece of content you publish and interaction you have with your audience. How can I do this myself? Check out these 24 awesome #social #media campaign examples: How to Do Facebook Video Marketing the Right Way, 30 Social Media Engagement Tactics That Will Boost Shares And Conversions, How to Write a Call to Action In a Template With 6 Examples, Why People Share: The Psychology of Social Sharing, How to Use Social Media Listening to Create Better Content For Your Audience, The Best Way to Document Your Brand Voice Guidelines (Free Template), How to Get More Followers on Social Media With 30 Awesome Tips, 15 Tactics to Boost Twitter Engagement (Backed By Research), How to Boost Engagement With Micro-Influencers The Right Way, How to Write Awesome Social Media Headlines Your Audience Will Love, How to Generate Data-Backed Social Media Campaign Ideas, How to Get Way More Instagram Followers With 20 Easy Tactics, How to Create a Social Media Strategy With 3 Steps and a Template, How to Plan Your Next Trade Show Using CoSchedule, How to Make the Best Integrated Marketing Communications Campaign in the World With Multiple Teams, Instagram Marketing Strategy: How to Build One the Best Way (Free Template), How to Use Hashtags the Best Way on Every Social Network, How to Get More Followers on Pinterest With 21+ Tactics, How to Create a Documented Social Media Marketing Strategy In 8 Steps, 20 Ways to Be Creative When You Don't Feel Inspired, created a series of boards that users could make their own Mother’s Day card, 50 Free Social Media Templates to Help You Get More Done, create a social campaign that showed fans how to apply different makeup for the festival, The Best Marketing Campaign Template For Success, How to Develop a Winning Social Media Content Strategy (Free Template). This social media playbook and reference document should contain the following: Description of your social media marketing strategy; Successful social media marketing campaign examples Work with your social media team to build a campaign message that creates a feeling of missing out (FOMO). There is a lot that goes into making an effective, quality digital marketing brief that communicates the desired message. You can also let someone else in your company take over your account to give your feed some flavor. Why did it work? It’s also led to multiple spin-offs of other companies trying similar feats. Batkid Begins is a short documentary film about Miles, a young boy fighting leukemia, whose wish was to become the real Batman. Chapter 12: Creating a Writing Portfolio. Creative brief; 65. How can I do this myself? Ask the right questions from the start for a stronger social media campaign strategy. Take a look at how we’ve used these questions to develop a social media campaign strategy that exceeded goals. The brief helps you define your strategy. Sometimes, it makes sense to appoint a consultant to develop an SOP for social media marketing that your organisation can use later. It’s one of our social media giveaway best practices, and we use it every day in the campaigns we run for our many clients. For every rep they did RYU would donate towards organizations raising awareness of mental health. #Deadpool https://t.co/QPkocCzBsF pic.twitter.com/7CEvPEXV3E, — Deadpool Movie (@deadpoolmovie) April 20, 2016. That’s what Qdoba thought when they launched their Queso Bliss contest that let their fans choose which one of their limited time quesos was the absolute best. Write email subject lines that drive more conversions. Are you just going to sit and watch this happen Queso Diablo fans? Get inspired with this post. Make-a-Wish worked with the city of San Francisco, and thousands of people showed up to support Batkid. What was this campaign about? Why did this campaign work: This campaign worked because Honda took the time to research the aspirations and dreams that their target audience was pinning to Pinterest. Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Why this campaign works? In order to have a strong and outstanding creative campaign, you need to have a game plan to follow. It also considers general opinions and thoughts about the subject matter. This holiday campaign works because of the unique way that State Bicycle Co tailored their holiday content. With proper planning, you’re saving yourself time in the long-run and setting... #2 Execute the social media campaign. Through a series of votes, fans across Qdoba’s multiple social media channels were able to choose which queso was their favorite. All you need is a few really good ideas. return match && decodeURIComponent(match[1].replace(/\+/g, ' ')); Tables were meant to be used. Breonna was a Content Writer for CoSchedule. . Campaign Description: Wpromote offers web design, email, social, … Using Social Campaigns, you can schedule entire campaigns across multiple networks in one place. It gets cobbled together and then gets chopped and changed as everyone’s thinking develops on the hoof. After you have identified ways that your organization can give back promote it with a social media campaign. They increased the awareness of their own brand by encouraging that audience to share photos of themselves wearing Anthropologie clothes, exposing their brand to potential new buyers. What is this campaign about? But the social media world can be overwhelming – there are plenty of new platforms, new algorithms, and new trends to keep up with. Each day we'll be unveiling a new "Daily Deal" that will only be available for 24... Posted by State Bicycle Co. on Thursday, November 30, 2017. a short 1-2 page document outlining the strategy for a creative project Why did this campaign work: Around the holidays (and hopefully all the time) people love to give back. The more participation they got, the higher the video would move in people’s newsfeeds. It is your job of a good account manager or planner to extract everything you possibly can from the client. And remember, social media takes time and effort. Developing campaigns with new, creative social media ideas is a constant challenge for businesses. References; XII. So Disney helped them feel included with exclusive access through the eyes of one of the film’s stars. The creative brief is arguably one of the most important aspects of successful campaign management. Social campaigns, such as #ShareYourEars by Disney or Mini Miracles by WestJet have it nailed perfectly, so you can use them for inspiration. This gives everyone who might... Target Audience. Nintendo was launching a global product which everyone was clamoring to get their hands on. How can I do this myself? It shapes and directs your creative work while enticing your clients and managing their expectations. Do you need to set up a social media campaign? A budget in the billions proves social media marketing is here to stay. Why this campaign works? Many hospitals encourage women to perform monthly self-exams to check for changes in tissue. Change your Facebook profile picture to the one in this link: http://bit.ly/PicWixGiveaway What would drive them to post about your product or business? Your download should start shortly. Singing #BeOurGuest with the one and only @joshgad! Our all in one marketing calendar offers features like: Sign up for a two week trial or schedule a demo today. What was this campaign about? This serves as a guideline that will help in making decisions related to the campaign.This Creative Brief Template PDF discusses the project details like the project name, due date, and project description. They searched their Pinterest boards. 60661 | 312.715.9812. Disney brought followers inside the Beauty in the Beast premiere by turning their Instagram account over to Gaston (played by actor Luke Evans). https://www.thecompassforsbc.org/how-to-guides/how-write-creative-brief Talk to organizers of the cause or non-profit you want to sort to see how you can help. A creative brief is the very foundation of any advertising or marketing campaign. This helps to show your audience that behind your company is a group of people who are working hard to provide quality products and services, which helps you build stronger relationships with customers and leads. It serves as a guide and gives direction to the whole team involved in the campaign. We’re all fighting battles others know nothing about. Put examples in creative #content briefs so writers/designers see what you want to accomplish. could be one of our models, head to the blog. @daniel_hatch Click To Tweet All the elements in documented brief. Not to mention, talking about a tweeting bra is going to grab anyone’s attention. window.onload = function() { The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. . Then, execute your own campaigns easier with these templates, including: All of which will make it easy for you and your social media team to make the most of your efforts, and eliminate the stress of planning and execution. Online versus hardcopy portfolios ; 69. Why did this campaign work: Kryston’s got creative to show how their product works and the changes they can bring to their audience’s lives. The best creative brief ever should have a clear, powerful message. Their messages tugged on the emotional heartstrings of their followers, hopefully encouraging them to buy. This is the time to find out as much as possible about the product or service. If you can tie that campaign into something specific, like how to look your best before going to a festival, then even better. A poor one leads to work that looks like an old donkey. . (Note: I'm a master at creating wedding hashtags. How can I do this myself? function getParam(p){ Yet it generated a ton of engagement simply because people wanted to see if they won. Photo credit: @kinghenjr #Applebees #Fantographer #Shareables #apps #appetizers, A post shared by Applebee's Grill & Bar (@applebees) on Jun 13, 2015 at 6:46pm PDT. What was this campaign about? The best part? Sevenly used its 12 days of giving sale to give back to a new charity each day. Search for: Megan's Advertising Campaign Blog Worcester University. The best part is they could experience it with their Airbnb host. function setCookie(name, value, days){ Yes, please. They used that information about their target audience to get people to participate in their challenge. var gclsrc = getParam('gclsrc'); But this isn’t the same as a product’s benefit. Sprout Social is a great example of a social media reporting tool. Users could post photos to Instagram and show them off with the hashtag. Creative Brief for Social Media Posts; Search. The creative brief is the foundation of any advertising or marketing campaign. It is your job of a good account manager or planner to extract everything you possibly can from the client. The following is a list of 24 different brands we've featured. Apple wanted to show users how easy it was to shoot great photos on the iPhone. Maybe you found a campaign or two (or 24) that helped spark your creativity. While your product may be the tastiest snack ever, the message on your creative brief template would more likely be, ‘This snack brings people together.’. #StrangerThings #HappyHalloween https://t.co/TWXkHFvqr2. Who doesn’t love queso? Decide which details to promote by evaluating what’s most consistent with why someone is inclined to check their Facebook in the first place. This is the time to find out as much as possible about the product or service. They would help melt the ice, but only if users commented on the video, resulting in more engagements. Anthropologie offered their audience a once in a lifetime chance to their target audience. To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat—and even TikTok. A quarterly series of food for thought. Use Buzzsumo or Followerwonk to find influencers to help you out. Content marketing is a big marketing strategy for brands everywhere - and social media is a great outlet to share your content. It includes both your day-to-day posting and content for social media campaigns. It’s the perfect place to plan all of your social media activities—from images and link sharing to blog posts and videos. Make sure to update your #SitorSquat App so you can safely sit! Marketing briefs can be used for public relations campaigns, advertising campaigns, positioning campaign, websites, marketing communications and more. The point of the campaign was to show how much Apple had improved their camera feature with the new iPhone. These briefs will walk you through how to set up a standard campaign, a video campaign, and a client campaign. Find a way to integrate those driving factors into your social media campaign. How will you see that your goal is achieved with your marketing brief? Identify what drives your audience to do good or show off. If you can do that using the product itself, even better. How can I do this myself: Try shooting on-location live video of interesting places relevant to your brand. Or you can download it manually here. In top companies, the brief is reviewed many times and the final version is signed by Top Management before it goes to the creative agency. 7 social media campaign examples to learn from Coors Light #CouldUseABeer. Use your social media campaigns to make people feel like they are a part of an event or conference that they wouldn’t get to attend or experience otherwise. Why did it work? if (c.indexOf(n) == 0){return c.substring(n.length,c.length);} All the proceeds went to charity. A creative brief is a useful document used when planning for a marketing or advertising campaign. He agreed, and two days later, I had a brief that was so tight and focused that I was able to do the creative work in half the time (and half the cost). It gave them the gentle reminder when they were doing something that they do on a regular basis anyways. Her specialities include social media marketing, content strategy and blogging. Creative briefs aren’t unique to one type of project; you can use them to provide the blueprint for all deliverables, whether you’re working on promotional assets, a podcast, social media visuals — the list goes on. How to implement an agile marketing strategy. In this article I'll show you the five core elements you need to build a social media marketing campaign that works. Sassy superhero Deadpool was getting ready to release the DVD/Bluray of the movie. Their ability to blend (or attempt to blend) some of the most random objects around immediately draws your attention. Depending on those enticing and real emotion images of either dairy product such as milk, paneer, buttermilk, curd, yoghurt, cheese can be displayed. You’ll avoid over-saturating your audience with communications, and a holistic perspective will help you think more strategically. A creative brief is a document that explains the ins and outs of a project for the creative team, agency, or … What was this campaign about? State Bicycle Co: 12 Days of State. Why did it work? Tap into a community of your target audience members. There are a lot of holidays out there that you probably don’t know about. By sending notifications through something they do daily the messages don’t become invasive or annoying. Whether social media creative composes its own independent campaign or is part of one of your larger ones, approach your social media campaign strategy differently by updating your creative brief to include these five questions. This could be a contest with prizes or randomly choosing a few social media fans to receive some swag from your company. The campaign can expand globally with the help of social media and websites of the “Women’s Equality party”. 2. A creative brief can come in different forms and include a variety of elements. Hopefully, along the way, your team … Sheer gold. There are many great links and resources on how to write a good brief (and I have listed a few of my favourites at the end of this article) so rather than repeating much of this guidance I wanted to instead use this post to provide some … This campaign worked because Wix utilized Facebook’s relatively new (then) Live video feature. --- Intro: Social Media Product Campaign Post Template. Simple: Transparent and creative marketing tactics. A mix of tried and true methods, combined with out-of-the-box thinking, can help you develop an advertising calendar that’s relevant and keeps your target audience engaged and invested. 2) Current Status of Online/Social Media … And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. What was this campaign about? How can I do this myself? Tweet me, if you need help.) It was then turned into a documentary for people to see young Miles become Batman. This feeling should encourage your audience to act quickly or they will miss out on whatever your organization is offering. Thank you for your purchase! . Each day we'll be unveiling … Sure, you could attend one of our fall fashion shows, but wouldn’t it be more fun to be IN it? Sevenly used its Christmas sales to give back to charities they care about most. Why did this campaign work? Think of it like a blueprint for your work -- one that gets everyone to buy into one vision and sets the direction for the tasks that follow. This was a multi-channel campaign and also include a custom Snapchat filter. Thanks to Blendtec’s original idea, their Facebook video campaign drew in thousands of viewers. Lovin’ the love btwn father & son in @NissanUSA’s spot. What was this campaign about? One Week… Are you ready? How can I do this myself? This is especially handy if your template includes social media posts, meta descriptions, and so on. Establishing a strong team and a day-to-day plan are important for any successful social media campaign. While the rate itself may work best in print or out of home, communicating the campaign’s less technical details and focusing on the lifestyle benefits may work better for social. You won’t see a huge following or response overnight, especially if you are entirely new to the scene. #NintendoSwitch #12Switch, A post shared by Nintendo of America (@nintendo) on Feb 24, 2017 at 2:25pm PST. Fueling good causes through creative services since 2011. Platforms used: Twitter What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine, which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer.. Gen Outline who you’re trying to reach with the campaign. Try it yourself free for 14 days, or schedule a demo and let our experts show you the ropes. You’re getting ready to plan your next campaign. By starting with an evaluation of which ones will serve you best, you’ll end up with creative that’s on track and feels at home in its environment. Problem. What was this campaign about? Then, use those observations to create social concepts that could seamlessly fit into everyday conversation. #autismsociety #becausepeoplematter, A post shared by Sevenly (@sevenly) on Dec 4, 2017 at 4:48pm PST. Not to brag or anything, but I’m the first and only bra that tweets! Always review every post and make sure it stays on point with messaging. var gclid = getParam('gclid'); Creative social media engagement will help reinforce your brand messaging as well as expand the reach of your social media posts and, ultimately, boost your sales. These features are as special as it gets. Look at your audience’s aspirations. document.getElementById('gclid_field').value = Choose a charity or event to send a portion of your proceeds to. Answering these questions in your creative brief—and holding your creative accountable to your answers—can help direct your social media campaign strategy to produce strong results. Deadpool is blunt, cunning, sassy and inappropriate (depending on your views). Why did this campaign work? o remind women to complete monthly self-exams the Tweet Bra was invented. With less than a week left, every kettlebell swing helps us get closer to our goal of one million reps. Make sure you tag your posts with #RYUOneMoreRep so we can add them to our total. Work management processes that drive the best results. Title and description: A clear name that your stakeholders can easily identify, and a short summary that conveys the intention of your creative brief. Why is this campaign successful? By making it easy to find and shop on Pinterest, TOK&STOK was able to help close the sale, and Pinterest could show off its shoppable pins. 68. They created a painting of Twitter user @edgette22 being carried by the Colonel which, again, was voraciously retweeted and spread around the web. Crello has you covered. By tweeting about their competitors and getting into their audience’s tweet threads they were able to gain more exposure for their content. They created content with influencers that showed their target audience how to accomplish those aspirations while using Honda’s product, the new CR-V. How can I do this myself? Breast cancer awareness is an incredibly important health issue for women. Pick just one of these objectives in your creative brief before producing assets. Headed out on vacation? They are important because they provide you and your stakeholders with a detailed explanation for the reasoning and background for using video to pursue your business goal. Honda was getting ready to launch the new CR-V, and they wanted to find a unique way to advertise it. var n = name + "="; You can follow Blendtec’s lead and find a way to show off the power of your product. TOK&STOK knew that customers often look at furniture and discuss it with family and partners before making a purchase decision. Copywriting; 66. There #ShotOniPhone hashtag is now a standard hashtag on Instagram. Why? You can edit easily this Instagram, Itís 100% customizable. Why did this campaign work? }. Why did this campaign work? Holiday campaigns are always a great way to get the attention of your social media audience. Making a simple (but relatable) analogy, the briefing is the treasure map that creative people follow. Visit ryu.com/onemorerep for more information. BAM! When completing a creative brief, envision how the topics of your social marketing campaigns would get people talking, and how these topics are already being introduced in casual conversation. A creative brief is more than an outline for you and your client. To come up with a working social media campaign this Christmas, every business has to have a thorough brainstorm to figure out how to: get people in the holiday spirit; increase engagement spike sales. . Create powerful social messages that convert. Now, you need to outline how you will determine whether your marketing campaign is working. Why did this campaign work? Why did this campaign work? } We hope that this guide has helped you understand the importance of a creative brief. That exclusivity can help bring a boost in followers and interactions because fans couldn’t get that content anywhere else. Specific social media campaign types. They then did something unexpected and different which caused them to want to share their gifts online. A recap of our November 10, 2020 McGuffin Mornings with UVA Professor Alex Cowan. Whatever your team decides to do, create a campaign that is outside the box. During the creative brief process, imagine how various social media channels will affect your campaign. https://t.co/XmNaGwr9vb pic.twitter.com/yZOmf81Zy3. The 12 Days of State Sale has begun! The 12 Days of State Sale has begun! A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. Three agency thought leaders from top digital agencies shared what exactly makes a good digital marketing brief and what you should avoid. And for content creators, there’s no better organizational hub than a well-planned content calendar. Resources like Ceros may be able to help you out. How can you guarantee your next creative brief will keep your team on task and appeal to your client? You’ll be able to see the different campaign types and see how you can replicate the success of other brands. Before I move on, I would like to state that creative campaign (or concept) is not a … They found five Pinterest influencers with thousands of followers and encouraged them to take a break from Pinterest and do the things they pinned on their boards. A creative brief is an account team's interpretation of the client's wishes. Develop a hashtag or series of hashtags that identifies your brand or organization. Basically, it takes something that can be quite vague (i.e. This multi-channel campaign is without a doubt a suckerpunch of emotions. Host a contest for your audience that has a highly coveted prize but an easy way to enter. You’ll be able to see the different campaign types and see how you can replicate the success of other brands. Apple’s “#ShotOniPhone” social media campaign helped to increase engagement across its audience. Posted by Make-A-Wish Greater Bay Area on Thursday, July 9, 2015. 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